Walmart’s ECOM Edge vs. Amazon

Credit-RIS News
  1. Urban customers. There are no physical Walmarts in places like San Francisco and New York, but Walmart.com delivers the same experience to Manhattan, NY as it does to Manhattan, KS.
  2. Middle to upper middle-class suburbanites. These customers may live within a few miles of a Walmart but may have avoided Walmart due to the poor shopping experience of crowds and a disorganized store. They also may not want to be “seen” shopping at Walmart because it could be perceived poorly by social peers. Purchasing on Walmart.com circumvents each of these two issues.
WMT vs. AMZN Opportunity

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Retail, consumer goods, and technology aficionado. Fitness enthusiast. Proud Texas Longhorn and Columbia Biz MBA.

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