Interesting article! Perhaps I’m just jaded, but I’m quite bearish on DNVBs for a few of the following reasons :).

  • Barriers to entry are too low, the proliferation of technology (i.e Shopify) has made it so anyone can start their own, driving up competition.

I still think the explosive growth of DNVBs has been great for consumers and produced a ton of stellar brands and products, but I wonder if we have reached peak DNVB?

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Retail, consumer goods, and technology aficionado. Fitness enthusiast. Proud Texas Longhorn and Columbia Biz MBA.

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